Promotional Strategies That Gain Awareness For Your Products or Services in Northern Kentucky and Cincinnati…

promotional ideasSo you need to get your products and services in front of your target market? You will need a promotional strategy and the following tactics have been successful time and time again for businesses just like yours. Depending on your budget, you will need to pick which tactics make sense for your business. If possible employ multiple tactics in your overall promotional strategy and use of some of these tactics together at the same event.

Customer Appreciation Events

In-store customer appreciation events with free refreshments and door prizes will draw customers to your store. To be a true appreciation event, no purchase should be required to participate. Pizza, hot dogs, coffee, and smoothies are just some of the inexpensive items that you can giveaway as appreciation. Make sure to set up marketing displays that explains why the event is happening and have associates there to help customers with whatever comes up.

Contests

People like to win prizes of course! Sponsoring contests can bring attention to your product or your brand with your company have to be go on an all out hard sell blitz. Customers really dislike being sold to these days. They like to know that your product or solution is available and then engage further if and when they choose to take action.

Social Media

Like contests, social media also is a soft way to market your products and services.  More importantly, it’s a way for those who really like your offering to share it with their friends and family. That’s the most powerful aspect of social media.

Product Giveaways / Information Collection

Offer a free product or service in exchange getting a customer’s name and email address for future promotions. The customer will also get to trial your product or service.

Promote Causes and Charity Along with Your Offering

This gives customers a way to be a part of something larger by using products they would want to try away. The customer associates the cause or charity with your business and your company helps the community at the same time.  Usually this is done by give a percentage of profit to the cause your company is helping.

Branded Promotional Gifts

A way to get your brand on a sports schedule, a pen, or snack clip. Pick items that will be used frequently and kept for long periods of time. Make sure the products are of reasonable quality so your brand isn’t associated with junk.

After-Sale Customer Surveys

Collecting information so you can contact customers for a followup survey.  You get much needed feedback and your customers see that you truly care about their feedback and your offerings. This is a great relationship building tactic.

Please keep Valet Coffee in mind when for your next customer appreciation event or promotion! 

Contact us (859-409-1628) for a free consultation!
 


logoAbout Valet Coffee

Valet Coffee is a full service, mobile espresso and smoothie bar. It’s a unique way to impress customers, appreciate employees and kick up any special event to the next level. Our professional baristas will bring the taste and feel of an authentic European coffee house. We do all the work, all you have to do is entertain. Valet Coffee’s mobile espresso and smoothie bars are one of Greater Cincinnati’s best marketing tools.
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